The objective was to create a concept for a new line of beer for Victory Brewing Company. The Sea Monster Series is a Halloween special focusing on folklore sea monsters from around the world.
Because I proposed that this line of beer only be available for a short period of time in the fall, I decided to use less expensive packaging to keep down the overall cost. I chose cans because the aluminum is lighter to ship, and I chose a recycled paperboard for the box and used graphics in black to cut down on printing costs.
12-Pack Box Diecut, 3 Can Designs (Photoshop mockups), Coaster Design (Photoshop mockup), Box Design (Photoshop mockup)