For this project, I redesigned the packaging of a Bigelow tea box, pouch, and tag. My goal was to target millennials who consider themselves to be moderately counter-culture and who are interested in brands that present a unique experience.
My concept was to use the individual tea pouches as trading cards. Each flavor corresponds with a contemporary musician who has been rated for overall punk credibility on a screaming teakettle scale, and consumers can collect the cards as they try new flavors.
Diecut, Box Mockup (print), Tea Bag Packet Mockup (print), Tea Tag Mockup (print), Logo