Graphic Designer / Content Creator
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Punk Tea

Coursework

Coursework

Coursework

For this project, I redesigned the packaging of a Bigelow tea box, pouch, and tag. My goal was to target millennials who consider themselves to be moderately counter-culture and who are interested in brands that present a unique experience.

  My concept was to use the individual tea pouches as trading cards. Each flavor corresponds with a contemporary musician who has been rated for overall punk credibility on a screaming teakettle scale, and consumers can collect the cards as they try new flavors.

 My concept was to use the individual tea pouches as trading cards. Each flavor corresponds with a contemporary musician who has been rated for overall punk credibility on a screaming teakettle scale, and consumers can collect the cards as they try new flavors.

Deliverables

Deliverables

Diecut, Box Mockup (print), Tea Bag Packet Mockup (print), Tea Tag Mockup (print), Logo

Marissa Paternoster

Marissa Paternoster

Stu Mckenzie

Stu Mckenzie

Andrew Savage

Andrew Savage

Artboard 1.jpg